The King-Lawton
Strategic Brand Audit
A structured 35-question diagnostic measuring three pillars of your brand’s readiness — narrative, the people who carry it, and the stakeholders around it. The result is a scored composite and a clear path forward.
Which best describes you?
Your selection tailors the audit to the specific brand pressures, opportunities, and exposures of your category. Each profile produces a different set of questions, findings, and recommendations.
Tell us about you
A few baseline details so the audit is grounded in your actual context. None of this section is scored.
Are you driving the story?
Ten questions on how your brand shows up in media, messaging, and storytelling. Pick the option that most honestly reflects today — not where you want to be.
Who carries your brand?
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What do they actually think?
Ten questions on sponsors, investors, partners, audiences, and the governing bodies that shape your environment. We’re measuring real confidence — not assumed loyalty.
Diagnostic Report
Where the brand stands today
A weighted composite across the three pillars.
What the diagnostic surfaced
Each pillar reveals where the brand is protected and where it’s exposed.
The Next Move
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